Project Title: Smart Way | IT & Solutions Profile Client: Smart Way Co. Industry: Information Technology & Smart Solutions Location: Basra, Iraq 🇮🇶
The Challenge | Designing a corporate profile for Smart Way, a company specializing in advanced IT infrastructure, communication solutions, and industrial smart systems (including water desalination automation). The challenge was to visualize "invisible" services like software, AI, and security in a tangible way. The client needed a look that feels futuristic, secure, and innovative, distinguishing them from traditional service providers.
The Solution | I adopted a "Dark Mode" aesthetic (Deep Blue & Black) to reflect the high-tech nature of the industry. The design uses glowing light effects and digital connection lines to symbolize data flow and connectivity. I used distinct iconography (Shields, CCTV, AI chips) to break down their values and services visually. The layout is structured to handle technical information clearly without overwhelming the reader.
Editorial & Layout Design
Visual Concept & Art Direction
Iconography Selection
